: :inin Kyiv (EET)

Ukraine’s PR Problem Isn’t Just a PR Problem

Ukraine has a problem with global public relations. Despite its fundamentally compelling narrative—a recent democracy defending itself against a much larger, authoritarian neighbor—the country’s efforts remain uncoordinated, unprofessional, and unfiltered. Even as the state relies on a worldwide diaspora in its struggle for survival, it shows few signs of effectively harnessing its expatriates and the sympathies of foreign audiences. Worst of all, it has not reached a consensus on what message it is trying to send to the wider world, largely abandoning the information space to its adversaries. …read more

Source: Atlantic Council

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