During the Falklands War of 1982, Margaret Thatcher was, apparently, furious at the BBC’s even-handed reporting of the conflict. She lamented what she referred to as the “chilling use of the third person” on hearing the BBC refer to military personnel as “they” rather than “we”.
The BBC, however, was clear about the value of its impartiality, as was spelled out in guidelines given to journalists during the war:
We should try to avoid using “our” when we mean British. We are not Britain, we are the BBC.
Times have changed. Our research uncovered striking examples, such as this from Radio 4’s Today …read more
Source: The Conversation