: :inin Kyiv (EET)

Why gendered deodorants work – particularly for unmanly men

Old Spice may be the solution for those looking to be more manly. youtube.comeAdverts for male deodorants – such as Old Spice or Axe/Lynx – typically promise a boost in manliness and romantic success for those discerning enough to try the products. But can artificial fragrances, mixed with our natural body odours, really make us appear more masculine or feminine? Our latest research reveals this may indeed be the case. We found that men who are perceived as not being particularly masculine benefit the most from using deodorant.

As you would expect, this is all about sex and our search for …read more

Source: The Conversation

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